Bloom Circle

Bloom Circle started as a personal project for a weekly design club for local gardeners. The brief was simple: a logo and wristbands. But, of course, I couldn’t stop there. I created a primary and secondary logo and then ran with the concept, designing bags for collecting flowers and vegetables, custom keychains, and even wristbands.

The goal was to turn a simple brand into a small, playful ecosystem that felt functional, charming, and fully alive—something members could interact with and enjoy in everyday life. It’s a little whimsical, a little practical, and a lot of me.

I wanted the brand to feel warm, approachable, and reflective of the people who would use it: local gardeners who find joy in digging their hands into the soil and bringing life to their community.

To capture that spirit, I leaned into hand-drawn elements that gave the design a more organic and personal feel. The hand-drawn touches created a sense of charm and authenticity, making the brand feel like it truly belonged in a gardener’s world.

Once the logo system was in place, I couldn’t resist expanding the brand beyond the original brief. I designed practical, everyday items like tote bags for collecting flowers and vegetables, keychains that doubled as little keepsakes, and wristbands to give the brand an added layer of personality. Each piece was created with the idea of turning Bloom Circle into more than just a logo—it became a playful ecosystem where members could interact with the brand in small but meaningful ways.